Released on: April 8, 2008, 5:18 am

Press Release Author: Meenakshi Wali

Industry: Advertising

Press Release Summary: Feeds have a significant role to play when it comes to online
sales. Updated merchant feeds catalyze the prospects of the affiliates promoting the
respective business, hence augmenting its revenues. Retails Direct, an online
shopping portal has debuted as the first Indian merchant ever to give online feeds
on the Rupiz Affiliates Network. Retails Direct and Rupiz Affiliates are flagship
brands of the Rupiz InfoTech group, a burgeoning online conglomerate.

Press Release Body: Primarily working on the Pay-on-Performance basis, Rupiz
Affiliates, a leading online Affiliate Network, provides an ideal meeting ground for
the global merchants and affiliates. It is the first Indian Affiliate Network to
implement the Feed Burner technology, a sterling innovation developed by the
network's in-house programming team that seeks for feeds from all the member
merchants. In this context, Retails Direct has taken the credit of being the first
Indian merchant to provide feeds on the network. Although both the companies belong
to the same parent organization- Rupiz Infotech, Rupinder Khurana, Co- founder and
Director of Rupiz Infotech is quick to point out that this indicates a "paradigm
shift" in the mind of the Indian e- merchant and market.

Technically speaking, when a merchant like Retails Direct submits feeds with the
network, the Feed Burner feeds (analyzes) on the provided data, burns (breaks and
processes) it and delivers a product that is compatible with the website. At
present, affiliates associated with Retails Direct can extract two kinds of online
feeds, these include:

1.Feeds based on distinct product categories on Retails Direct
2.Feeds based on flat format (product wise)

The Feed Burner application on Rupiz Affiliates is a wizard based utility. Working
on the fundamental approach of Fetch-Burn-Deliver, it enhances the prospects of all
businesses by invariably updating the online data. "Feeds given by Retails Direct
will directly benefit the affiliates' sales. Up-to-date information will any day
provide a far better ground for business promotion", quotes Meenakshi Wali,
Co-Founder and Business Development Head, Rupiz Affiliates.

Considering the fact that online Feeds translate into increased revenues for the
merchant, affiliate and the network, the Feed Burner technology would only
strengthen the Retails Direct-Rupiz Affiliates tie up.

About Us:
Rupiz Affiliates is an affiliate marketing network that provides performance driven
affiliate solutions in UK, US, Europe and Indian markets. With a more realistic
approach, they bring together the merchants and affiliates belonging to different
verticals on the same platform and establish long lasting partnership for mutual
benefits.

For more information visit:
http://www.rupizaffiliates.com/

Web Site: http://www.rupizaffiliates.com/

Contact Details: Rupiz Media India
H - 23, Sector - 63 Noida (U.P)
201301
91-120-4216962